The Demo Site

You might if you worked for Rockport. The company has a group of executives/runners who will be wearing Rockport DresSports dress shoes for the entire marathon. According to the companies website, each DresSports shoe weighs less than the average running shoe.

The promotion isn’t the first time Rockport has pulled such a stunt. The CEO Tony Post ran the NYC marathon in 1990 wearing Rockports – after training for only six weeks. He tells the Women’s Wear Daily he trained by wearing shoes on runs during his lunch break:

“A lot of people probably don’t know this, but at lunchtime, I used to run like 5, 6 or 7 miles. So [by the time of the marathon], I was quite used to running in Rockport shoes. I was doing it all the time.” Post said in the end, his race shoes were a standard pair of DresSports. “You could literally take the shoes out of the box and go run a
marathon.”