Dedicated to the money and marketing behind running

x
  • 399,999…400,000…400,001

    A first marathon is always a memorable experience for any runner - but you can be certain Judith Mosely won’t be forgetting her first anytime soon. She finished this years Marine Corps Marathon in 5:49:49 - which made this mother of three the 400,000th finisher in the history of the MCM. In honor of the occasion, she’ll be getting a special plaque from MarthonFoto and a MCM Vermont Teddy Bear.

    It would be easy to just let this milestone go without much fanfare but I love putting a face on it. These aren’t widgets being produced. Releasing the name of the milestone runner humanizes the number. If I was the MCM, I would have sought out a larger sponsor and marketed the fact this was going to be a milestone year and promote the special prize given to whoever gets the honor. If I were Mrs. Mosely, I’d pass on the Vermont Teddy Bear and hold out for a lifetime MCM bib, with an honorary number of 400,000. Now THAT would be a way to mark the occasion.

    Here’s a look at the MCM milestones through the years:

    1976 first race
    1990 100,000 finisher mark reached
    1998 200,000 finisher mark reached
    2004 300,000 finisher mark reached
    2009 400,000 finisher mark reached.



0 comments:

Leave a Reply

Followers

Featured Video

RECENT COMMENTS