The Demo Site

(November 9) That’s what Volkswagen is calling him these days. I recently told you about how Dean ran the Chicago marathon – twice – to promote a VW diesel car. It was a really well conceived and executed idea by VW. Now the company as released a video of Dean during the stunt. You can see it below. A couple of interesting things here:

First, it looks like he’s building up to another remarkable stunt. Running a marathon in every country in 2012. You can see his tweet on the subject in the video. I Googled it and came across the an article by Jeff Banowetz on competitor.com where Dean discusses the stunt:

“It sounds crazy, but in 2012 I want to embark on a global marathon
expedition that involves running a marathon in every country in the world within a one year time period. Right now there’s over 200 countries in the world. And that would include Afghanistan, North Korea, and places that are tough to get into.”

The toughest part of such a trip may just be getting all the countries to get with the program.

“It will be five years in the planning,” he says. “The logistics behind it will be as interesting as the running. I’m working with the state department and trying to get permits.”